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NATURE OF PRE-OWNED CAR MARKET IN INDIA :
The Indian Pre-owned car market was disorganized, and was characterized by lack of transparency and choice. Small-time brokers dominated it. A customer looking for a pre-owned car:
- Can’t be sure of the technical condition of car being shown to him
- Can’t check the background or legality of the previous owner
- Is not given a choice of cars
Since the market is dominated by brokers who are out to make a fast buck, dealings are not transparent with them and there is no concept of providing after-sales service for the pre-owned cars being sold by them.
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Mahindra First Choice Wheels was founded with three objectives:
- To professionally organize the pre-owned car industry in India.
- To bring about transparency, trust & peace of mind to the consumer of pre-owned cars
- To offer a wide choice of pre-owned cars to the Consumer
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Mahindra First Choice Wheels recognizes that car purchase is a critical decision for most Indian families. Owing to this, each of Mahindra First Choice Wheels stores has been designed to offer a happy shopping experience.
Mahindra First Choice Wheels Pre-owned Cars are retailed in all the leading cities like Mumbai, Pune, Bangalore, Delhi, Chennai, Ahmedabad, Jammu, Gurgaon, Rewari, Sirsa, Panchkula, Mohali, Jalandhar, Ludhiana, Amritsar, Hoshiarpur, Pathankot, Patiala, Noida, Agra, Allahabad, Lucknow, Gorakhpur, Dehradun, Jaipur, Baroda, Bhuj, Thane, Nasik, Ratnagiri, Ahmednagar, Nagpur, Bhopal, Jabalpur, Raipur, Bhillai, Korba, Raigarh, Bilaspur, Kolkata, Howrah, Siliguri, Asansol, Guwahati, Bhubaneswar, Cuttuck, Balasore, Ranchi, Dhanbad, Patna, Mohania, Purnea, Coimbatore, Hyderabad, Warangal, Karimnagar, Cochin, Trivandrum, Kollam, Perinthelmanna, Belgaum & many more cities. |
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| Mahindra First Choice Wheels Propositions: |
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| Widest Choice |
| In line with its objective of providing a wide choice of cars to consumers, Mahindra First Choice Wheels pioneered the concept of a large number of cars, of all makes, and suiting different budgets. Cars are displayed under one roof, thus providing a wide choice to consumers at our Superstores & other Stores. |
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| Warranty |
| Maintenance of a car and the cost incurred on it is a cause for concern for every car buyer, especially a person buying a Pre-owned car. In order to give comfort and peace of mind to Pre-owned car buyers, Mahindra First Choice Wheels has pioneered the concept of Warranty on Pre-owned cars. The Warranty, from Mahindra First Choice Wheels covers the car’s Engine and Transmission, which form the heart of the car |
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| Transparency & Trust |
| Every car sold by Mahindra First Choice Wheels undergoes rigorous 118 points quality checks. Mahindra First Choice Wheels don’t sell cars with flood or frame damage and sell with clean documentations & legal checks. The cars are refurbished as per quality checks to give consistent performance. |
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OTHER SERVICES
Other services available at a Mahindra First Choice Wheel’s stores include:
- Mahindra First Choice Wheels buy all makes of Pre-owned cars
- Helping to sell pre-owned cars through “Park & Sell” option
- Providing Finance on pre-owned cars
- Assistance for correctness and legal validation of documents
- Insurance of pre-owned cars
- Supply & Fitment of a wide range of car Accessories
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