Mahindra FirstChoice

Mahindra FirstChoice  is a part of 2 billion dollar Mahindra group, one of leading automobile player inIndia. The other promoters include HDFC, the most respected financial institution in country and Sah & Sanghi, known for their retail operations in Mumbai.

Mahindra FirstChoice plans to set up nationwide chain of multi brand used car outlets. It has already appointed around 80 dealers in 45 leading cities of the country and plans to have more than 200 stores over a period of 2-3 years.

NATURE OF USED CAR MKT IN INDIA:

The Indian used car market was very disorganized, and was characterized by lack of transparency and choice. Small-time brokers dominated it. A customer looking for a used car:

1. Was not given a choice of cars

2. Could not be sure of the technical condition of car being shown to him

3. Could not check the background or legality of the previous owner

4. Did not have the benefit of dealing with an organized, national-level player.

Since the players were out to make a fast buck, dealings were not transparent and there was no concept of providing after-sales service for the used cars being sold.

Mahindra FirstChoice was founded with three objectives:

1)     To professionally organize the used car industry in India.

2)     To bring about transparency, trust & peace of mind in the Indian used car industry

3)     To offer a wide choice of used cars to the Consumer

Mahindra FirstChoice's used Cars are retailed in all the leading cities like Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Nagpur, Goa, Cochin, Coimbatore, Hubli, Vijayawada, Aurangabad, Jaipur, Nashik, Kolhapur, Trivandrum Mangalore, Ahmedabad, Baroda, Udaipur, Agra, Vapi, Rajkot, Jamnagar, Satara, Sangli, Akola, Amravati and Jalgaon, Lucknow, Kanpur, Allahabad and Dehradun.

Mahindra FirstChoice recognizes that car purchase is a critical decision for most Indian families. Owing to this, each of Mahindra FirstChoice ’s outlets has been designed to offer a happy shopping experience.

Mahindra FirstChoice’S PROPOSITIONS:

·        UMBRELLA WARRANTY

Maintenance of a car and the cost incurred on it is a cause for concern for every car buyer, especially a person buying a used car. In order to give comfort and peace of mind to used car buyers, Mahindra FirstChoice has pioneered the concept of Warranty on used cars. The warranty product has been branded as UMBRERLLA WARRANTY.

• MEGA CARNIVALS

In line with it’s objective of providing a wide choice of cars to consumers, Mahindra FirstChoice pioneered the concept of a mega carnival. In a mega carnival, a large number of cars, of all makes, and suiting different budgets, are displayed under one roof, thus providing a wide choice to consumers.

·        CERTIFICATION

Mahindra FirstChoice’s certification program is a major step towards providing     

credibility and transparency in the highly disorganized used car market. This is a brand-neutral product in which the exact condition of the car is determined.

Mahindra FirstChoice’s Certification helps the buyer make “an informed buy” by giving him the exact picture of the car. This product has been well received by many banks and financial institutions in the country, which utilize First Choice’s Certification services for used cars, which their customers are getting financed  from the concerned bank/ financial institution. 

·        OTHER SERVICES

      Other services available at a Mahindra FirstChoice showroom include:

• Outright purchase of used cars

• Helping sell used cars through the “Park & Sell” option

• Providing Finance on Used cars & New cars

• Assistance with registration & paperwork for cars

• Insurance of cars

• Supply & Fitment of a wide range of car Accessories

SENIOR MANAGEMENT TEAM

Mr. Vinay Sanghi- Chief Executive Officer

Mr. Vinay Sanghi has over 18 years of experience in the automobile retailing business. He has handled complete operations of many two-wheeler and four-wheeler dealerships.

Mr. Arun Sinha - Chief Operating Officer

A post-graduate in Management, Mr. Arun Sinha has wide industry experience. He has worked for companies like Bajaj Auto ltd (as National Sales Manager), SINGER, and has also headed the complete operations of Sai Service, a leading Automobile Dealer in West.

Mr. Ravi Khurana – Vice President - Finance

Mr. Ravi Khurana is a Chartered Accountant and has varied experience with companies like Pidilite Industries, Saurashtra Cement, and German Remedies etc.

Mr. Sunil Mittal – Vice President – Business Development